Search results

The study aims to identify different consumer groups to better understand changes in urban Fijian food shopping behaviour and the implications for the local food industry.

The authors used a Latent class (LC) cluster analysis of survey data from 1,000 urban Fijian households to identify unique consumer segments based on household food shopping behaviour.

Five distinct urban household clusters were identified based on food shopping behaviour. The cluster with the highest income level spent significantly lower amounts on fresh fruit and vegetables (FFV) at the main traditional market, preferring to buy their FFV from modern supermarket outlets. Considering the vast majority of local smallholder farmers rely on traditional market channels to sell their produce, the growth and dominance of Fijian supermarkets are of some concern.

Future research should consider repeating these types of detailed consumer surveys to better understand the implications of changes in shopping behaviour over time, and the role that key stakeholders can play in ensuring smallholder farmers is not excluded from the market.

Smallholder-driven agriculture accounts for a significant share of Fiji's gross domestic product (GDP), so understanding how the retail food industry is transforming and how this is affecting smallholder farmers is critical to Fiji's social structure.

Research on food retailing and the role of the consumer is rare in small island developing states (SIDS), such as Fiji. Fiji has a somewhat unique set of circumstances. In the absence of significant foreign investment in food retailing, key factors such as urbanisation and rising urban income mean consumer preferences are important drivers of changes in shopping behaviour. The study provides insights into Fiji's changing food industry with implications for other SIDS, while contributing to the global literature in this field.

To examine the market potential for lab-grown meat (LGM) in Australia by: (1) determining consumers' willingness to consume LGM; (2) exploring heterogeneity in both consumers' willingness to consume LGM and food choice values; and (3) characterizing unique consumer clusters (segments) using socio-demographic, behavioral and psychosocial factors.

Latent class cluster analysis was conducted using online survey data obtained from a nationally representative sample of 1,078 Australian food shoppers.

Six consumer clusters were identified, each distinct in their degree of willingness to consume LGM and in their food choice values. Three clusters (49% of consumers) indicated some willingness to consume LGM. One segment, “Prospective LGM eaters” (12%), appeared “very willing” to consume LGM. These consumers were more likely to be younger (<35 years); university-educated; have greater prior awareness of LGM; stronger beliefs regarding the potential self- and society-related benefits of growing demand for LGM; and higher trust in diverse information sources.

Insights on the characteristics of each cluster provide useful information for the industry on how to tailor product development and marketing strategies to address the needs of consumers with the greatest potential to consume LGM.

This is the first consumer research on the topic of LGM to explore market opportunities for LGM in Australia using a nationally representative consumer sample.

This study aims to investigate the food choice motivations of rural households using a cross-sectional dataset of 510 households from northwest Vietnam interviewed in 2016.

A modified Food Choice Questionnaire (FCQ) is used to assess factors related to food choice and explore relationships between food choice factors, diet quality and various sociodemographic characteristics.

Results show four distinct food choice factors: “Natural and healthy,” “Familiarity,” “Balanced diet” and “Convenience.” Two distinct consumer clusters are identified: “Health-conscious” households and “Pragmatic” households. “Health-conscious” households rank “Balanced diet” and “Natural and healthy” highly, while “Pragmatic” households prioritize “Convenience” and “Familiarity.” “Health-conscious” households have significantly more diverse diets, are wealthier and have a greater geographic concentration in the high vegetable density per capita-high elevation areas (36%). Their main food preparers are more educated and about 13% have Kinh ethnicity.

Further research is warranted to explore the temporal dimension of parental food choice motivations given the changing agrifood system in Vietnam.

This study is one of the few studies that assess the food choice motivations among ethnic minority groups in a rural setting.

The purpose of this paper is to evaluate recent changes made by Australian consumers in their consumption of beef, chicken, pork and lamb, as well as the factors motivating both decreased and increased consumption of each type of meat. Reasons for meat-avoidance are also examined.

An online questionnaire was completed in July 2016 by two Australian samples comprising: adults from the general population; and vegetarians. Data were analysed for 287 meat consumers and 82 meat avoiders. Descriptive statistics and results of multinomial logistic regression models are presented.

Meat consumers most commonly reported reducing consumption of beef in the last 12 months (30 per cent); followed by lamb (22 per cent), pork (14 per cent) and chicken (8 per cent). The following factors were associated with reductions in meat consumption: concerns regarding price and personal health; age and household income; and food choice motivations related to personal benefits, social factors and food production and origin. Main reasons motivating meat-avoidance were concerns regarding animal welfare, health and environmental protection.

This is the first Australian study providing national-level insight on how and why meat consumption patterns are changing. Reasons for changes are examined through an anti-consumption lens, investigating rationale for avoiding, reducing and increasing consumption. This provides a more comprehensive understanding of meat consumption and anti-consumption decisions, which are becoming increasingly complex. Insights on the psychologically distinct motivations underpinning avoidance, reductions and increases in meat consumption can inform the development of strategies aimed at promoting a societal-shift towards consumption of more sustainable dietary protein sources.

This study examined the effects of adopting dairy feed technology bundles on the milk production of smallholder dairy farmers.

The study was based on Multinomial Endogenous Switching Regression (MESR) to estimate the effects of the adoption of three feed technology bundles on milk production using data collected from 518 dairy farm households in West Java, Indonesia.

The findings indicated that adopting technology bundles had positive and robust effects on milk production, with gradual positive effects between non-adoption and the adoption of different bundles of technologies.

This study focused on the association between the adoption of feed technology bundles and milk production. However, further analysis of the causal links between the adoption of feed technologies and milk production as well as the inclusion of other outcomes in the analysis, such as production costs and risk mitigation, are required.

Most of the literature on agricultural technology adoption focuses on the adoption of individual technologies, crop farming and conservation practices. Therefore, this study examined the effects of the adoption of dairy feed technology bundles.

The purpose of this paper is to examine the influences of consumer perceptions of labelled information and sensory attributes on consumers’ intention to buy fresh milk.

An experiment was conducted on 117 consumers in a lab at a university. After closely inspecting the labels’ information and tasting two types of milk, participants were asked to fill in a questionnaire, using the direct interview method. Exploratory factor analysis, confirmatory factor analysis and structural equation modelling were applied to analyse the data.

The results show that products’ labelled information and the sensory perceptions increase the buying intention of both ultra-high temperature treated fresh milk (UFM) and pasteurised fresh milk (PFM). The sensory perceptions of PFM can mediate the relationship between products’ labels and consumer buying intentions, but this relationship is not true for UFM. According to our results, nutritional facts and taking responsibility for one’s health are the keys to fresh milk commercialisation in terms of higher relative weights and commonness.

Although the sensory aspects of milk have been rigorously evaluated in the food science literature, to the best of the authors’ knowledge, few studies have focussed on the sensory perceptions of fresh milk incorporating process categories (UFM and PFM) and their mediating effect between labelled information and buying intention in the social sciences. The study is pioneering in that it investigates the perceptions of sensory attributes affecting consumer purchasing decisions for fresh milk in an emerging market.

The objective of the study is to systematically review the existing research in the topical domain of farmers’ direct link with supermarkets. The authors present a state-of-the-art structure of the field and provide directions for future research in the domain. The major aim of this study is to synthesize the research field and answer some specific questions, like what do we know about this field and where should we be heading.

A pool of 275 articles published from 2002 to 2022 were retrieved from the Scopus database and analyzed using the R-based Biblioshiny and visualized using VOSviewer. The research design is a mix of quantitative bibliometric technique and qualitative content analysis. Bibliometric method ensures the objectivity while content analysis ensures the scholarly evaluation.

Major findings include production trend, dominant keywords, leading publication outlets and country-wise analysis of the selected articles. The authors found that sub-domains like economic aspects, participation hurdles and the rise of supermarkets are the most researched topics while operational issues, their pragmatic solutions, sustainability and innovation are the emerging sub-fields that need more academic attention.

The major limitation is the use of single data source, i.e. Scopus, and it is quite possible that useful studies that are not covered by Scopus remain excluded.

This study is one of the first attempts to systematically review the previous research on the selected topic. It will help researchers to understand the present status, identify future research directions, and pursue more reasonable and relevant topics of research.